Amid a blizzard of white noise we attempt to make sense of events manufactured as scandal. Interpreting media events, or media fiction, requires the grabbing of short bursts of information and assembling yet another story told on-the-go with barely a backward glance. There simply isn’t enough time, there is too much data and it is always already framed by the medium and perspective through which it is presented.
All media stories are subject to the same fixed range of circumstances, they are representations, back dropped by the same moral codes, made real by and structured within the same mediums through which they are created (television, gossip mags, newspapers, etc all have their own characteristics, qualities and therefore range of possible outcomes). The stories’ scope is determined by, not so much the cultural moment in which they occur (the local or global events happening around them at that particular moment), but rather the medium and ideologies through which they appear.
The stories themselves are never closed, static or fixed. They are ever reshaping, morphing into what appear as new faces, new images, new ideas and new phenomena, but as signs they are all equivalent. It is not the story that is of importance. The story is a sign framed within a structure of media discourse. The performance is the manner in which the discourse occurs or operates rather than the story itself. If the ‘story’ doesn’t fit within the structure it doesn’t exist, if it isn’t considered newsworthy by the media elite, it isn’t news - it isn’t a story, it isn’t known.
Once upon a time, the genre of World News involved the reporting of international events in the international community. Today, however, World News details the actions of Australians ‘in the world’. This shift may seem minor, however, it signals a momentous change in our thinking or, at least, in the ideologies that the media elite choose to present as Truth. Occurring shortly after the September 11 attack on America, when we were suddenly inundated by an endless stream of America news, Other world news was replaced. We no longer appear to receive a world overview from multiple perspectives but rather are given short pockets of pleasant or shocking stories about ourselves, told from an Anglo-‘Australian’ perspective. Most stories, local or international, revolve around set themes including, Australian values, nationalism, safety and threat, invasion, family, home, etc. Bombarded by these themes, it is difficult for ‘us’ to know ‘ourselves’ outside them.
Of course this discomfort does not reflect a shift in truth or reality. The media is not ‘pulling the wool over our eyes’. The discomfort simply marks the shift in our perceptions. Perhaps it is only when we dislike the characteristics of certain frameworks, and the understandings made possible by them, that we finally come to examine them more closely. News was always already framed by the presenter’s judgement over what is, or what is not, newsworthy. It was always already an invention. There is no scandal, there is no world news, only a perception of it. If we don’t like the kind of scandals and news we receive today, it is because the signs have shifted (to fit the framework that supports a new elite), or rather our way of knowing them has changed and we are unhappy with this. All mediums, all methods of communication prioritise and privilege. Perhaps this new framework conflicts with our own principals and values.
Although it is helpful to think that we might gain agency by understanding the method by which these frameworks operate, we must acknowledge that all understandings are to be had within frameworks. There is no one truth ‘outside’ any of them. There are only many truths determined by many frameworks. So a continual question, as we write, talk, kick and scream - engage in social discourse - might be ‘how can we know what we know?’ Although the blizzard of deafening yap yap is endless, it is not difficult to decipher themes. Our task then might be to respond, not to the stories themselves because they are mere signs, but to the over all narratives being passed off as Truth. At a time when one voice has monopolised public communication, counter discourses are imperative.